Ladies, do you want to look like a man trying to look like a woman? If you do, Maybelline is the cosmetics for you. Maybelline has decided that they want to reach out and grab off the lucrative transgender trade and in doing so have made transgender internet star Manny Gutierrez the new face of their cosmetics. Who better than a man to demonstrate the quality of cosmetics for women. Wouldn’t that be gender appropriation?
Back in October, Covergirl welcomed James Charles, makeup artist and social media star, as its first-ever male face. Now, Maybelline has followed suit by signing on another one of the wildly popular “beauty boys” of the vlogger world: Manny Gutierrez, aka @mannymua733.
Gutierrez boasts three million followers on Instagram. He posts tutorials on Youtube, where two million people have subscribed to his channel (and given him 91 million views) since he started in July 2014.The makeup artist stars in Maybelline’s “That Boss Life” campaign promoting Big Shot Mascara alongside fellow Insta-famous beauty blogger Shayla Mitchell (aka @makeupshayla) and sweepstakes winner Jackie Flowers.