Live Streaming Sports through Twitter, Facebook, and Other New Non-TV Platforms
In today’s digital age, the ways in which a consumer is able to watch sports is rapidly evolving. No longer are viewers limited to watching ballgames on their televisions, but are able to live-stream sports and other programs with the help of various social media platforms. Facebook, Twitter, Snapchat, and other social media outlets are all looking to take advantage of this simulcasting innovation.
The role that social media plays in live-streaming, specifically in the sports realm, is rapidly changing. Not only do social media platforms provide a useful means of communication for athletes, fans, coaches, and commissioners, but with the continued live-stream advances, social media is completely changing our perception of television. Facebook and Twitter have been in a race to win a Live Sports Partnership with the NFL for the 2017 season.
From A Dev Perspective
With the popularity of large scale live-streaming on the rise, the need for proper program development and coding management has increased dramatically. As companies, like Twitter, Facebook, and Snapchat, and their programs’ codebases begin to expand in live streaming deals, they will be faced with technological difficulties. One may be quick to overlook the complications that can potentially arise when dealing with avenues as complex as live-streaming sports on social media.
If the aforementioned social media giants want to avoid drawbacks and prevent their streaming software from overloading and crashing, they would do well to take heed to the coding management methods of a company like Dreamhack.
DreamHack, the world’s largest Local Area Network that was once known for having the world’s fastest Internet connection, has “Crew Teams.” These “Crew Teams” provide around the clock technical management by helping patrons with their tech problems, writing code, regulating data and upload speeds, and doing whatever else is necessary to maintain the network from crashing. Social media companies could, by imitating DreamHack’s continual surveillance strategies, manage their sports-streaming coding phases successfully. Companies would also benefit by implementing Continuous Integration.
By using Continuous Integration tools, social media platforms can keep their live-stream projects from crashing and releasing bugs to customer devices. What is Continuous Integration? Well, CI is an advanced software design implementation that prevents programs from experiencing severe integration drawbacks. With the help of CI, programmers and developers are able to merge code into a depository, where automatic tests are run. These tests bring software functionality problems to light, which developers are able to see. The tests free developers from unnecessary manual tasks and, as a result, allow them to become more productive. If social media companies are serious about live-streaming sports, they need to be weary of the development implications behind such a task.
If, as expected, live-streaming continues to grow, then the programs and their developers will, undoubtedly, experience much adversity. Although this is the case, implementing Continuous Integration tools would be a great idea for Facebook, Twitter, Snapchat, and other social media platforms considering the live-stream realm. Continuous Integration, and techniques used by DreamHack, would allow social media companies to minimize errors, bugs, and other potential downfalls that are a result of poor tech management.