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Urban Outfitters marketing blood-stained Kent State sweatshirt

A sweatshirt being sold by Urban Outfitters featuring fake blood stains and tattered edges with the logo of Kent State University, where four students were killed in a 1970 incident that shocked America, is “beyond poor taste and trivializes a loss of life,” university officials said Monday.

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Emily Vincent, the school’s director of media relations, invited the company’s brass to 'gain perspective' on the 1970 incident that left four dead and nine other wounded.

Emily Vincent, the school’s director of media relations, invited the company’s brass to ‘gain perspective’ on the 1970 incident that left four dead and nine other wounded.

The $129 vintage Kent State University sweatshirt is “washed soft and perfectly broken in,” the clothier’s website boasts, offering a loose, “slouchy” fit for those seeking gruesome reminders to the campus killings that rocked the nation, leaving nine others wounded.

“We take great offense to a company using our pain for their publicity and profit,” university officials said in a statement to FoxNews.com. “This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.”

“This shows the continued lowbrow of Wall Street, and Urban Outfitters continues to perpetuate a low standard of ethics,” Dean Kahler, 64, who was paralyzed in the shootings, told FoxNews.com. “I invite anybody who has been made aware of this now to visit the May 4 Visitors Center at Kent State in person or online.”

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