• May 29, 2023

Buffalo Wild Wings Hit With A Class Action Lawsuit That Is Beyond Anything You’d Ever..

A Chicago resident has named Buffalo Wild Wings in a class-action lawsuit, accusing the restaurant chain of using false and deceptive advertising on its boneless wings, which he believes are only chicken nuggets.

Plaintiff Aimen Halim filed the complaint on Friday in the US District Court for the Northern District of Illinois against the restaurant chain and its parent company Inspire Brands, which the complaint alleges “is responsible for the composition, preparation, advertising, marketing, and sale of ‘Buffalo Wild Wings’ product.”

“This class action seeks to challenge the false and deceptive marketing and advertising of Buffalo Wild Wings’ Boneless Wings,” the filings read. “Specifically, the name and description of the Products (i.e., as “Boneless Wings”) lead reasonable consumers to believe the Products are actually chicken wings. ”

In other words, Halim claims that the public was misled into believing that the defendants simply deboned the chicken wings, which would then have been entirely composed of chicken wing meat.

When asked for comment on the lawsuit, a Buffalo Wild Wings spokesperson directed The Daily Wire to a tweet from the restaurant’s official account.

“It’s true,” the tweet reads. “Our boneless wings are all white meat chicken. Our hamburgers contain no ham. Our buffalo wings are 0% buffalo.”

Halim made his claim about one of the restaurant’s most popular food items while purchasing boneless wings from a location in Mount Prospect, Illinois, in January.

According to the lawsuit, if the plaintiff and other customers had known the truth about the wings, they would have either paid less for the food or not purchased it at all.

“As a result, Mr. Halim suffered a financial injury as a result of Defendants’ false and deceptive conduct,” the lawsuit reads.

In the complaint, Halim compared Buffalo Wild Wings to other food chains such as Papa John’s and Domino’s, claiming that both restaurants sell boneless wings but disclose that the products are made from white chicken breast meat.

In the complaint, Halim also cited a 2009 New York Times article about the practice of selling boneless “wings” that are not actually wings, which stemmed from the high costs of real chicken wings and the decrease in chicken breast prices.

“Basically, a whole bunch of [poultry processors] are throwing their hands in the air and saying, ‘I don’t know what’s going on,” said Mike Bell, logistics and purchasing manager for Buffalo Wild Wings. We’ve never seen it like this before.”

A pound of boneless and skinless chicken breasts cost nearly a dollar less than a pound of bone-in wings in 2020, according to a USDA National Retail Report obtained by WGN-TV. However, prices for regular boneless, skinless chicken breasts have dropped from $3.99 to $3.53 per pound in the last year, while whole wings have dropped from $4.29 to $2.30 per pound.

Halim is suing on behalf of himself and other consumers in a nationwide class action and an Illinois class action, seeking damages, injunctive relief, restitution, declaratory relief, and any other remedies the Court deems appropriate.

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