Maybe it’s just me but if I were staring bankruptcy in the face, the last thing I’d want to do id piss off the 60 plus million people who voted for Trump. Especially after that proved damaging to Macy’s and other companies that decided to join the ranks of NeverTrumpers. Now, Sears/Kmart could be saved by a merger but it would take a very big company to swallow the two up and could end up needing government approval. I think their strategy explains why they are having to close so many stores.
The worst thing is the hypocrisy. They stopped selling it in their stores and online, but they still offer it through a third party vendor. So, they eliminated it from their stores and online directly from Sears and Kmart, but theym are more than happy to take a fee every time a third party vendor sells something through their stores.
Items from Trump Home, which is part of the Trump Organization, were reportedly not available on both websites and did not appear in a search of either website as of Friday.
“As part of the company’s initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items,” a Sears Holdings spokesperson told Business Insider. “Amid that streamlining effort, 31 Trump Home items were among the items removed online this week. Products from the line are still offered online via third-party Marketplace vendors.”
Sears sold 19 Trump Home items on their website and Kmart sold 13 Trump Home items on their website as of Tuesday, according to brand strategist Shannon Coulter, who started the #GrabYourWallet Trump boycott.
Coulter has been tracking which retailers do business with the Trump family on the Grab Your Wallet website since October.