It seems as though Bud Light has finally turned into the disgusting swill it has always been.
Indignation toward the troubled beer brand and its parent firm, Anheuser-Busch InBev, was certainly amplified after they collaborated with transgender influencer Dylan Mulvaney, but it seems to have finally happened.
The stats alone show that life is difficult for the producers of beer.
- The number of people fired as a direct result of this backlash: At least 645
- The percentage that sales have fallen by: 28.4 percent
- Bud Light’s loss in market value: At least $15.7 billion
Even still, those figures don’t adequately convey the actual contempt and venom hurled at the struggling beer company.
Just take a peek at the Bud Light Twitter account.
When the Mulvaney backlash reached a fever pitch, Bud Light actually remained black for more than a month on social media, apparently hoping for a less caustic environment whenever it made its less-than-triumphant comeback.
Man, oh, man. Was Bud Light’s social media approach completely incorrect?
Bud Light took to social media to promote a massive music tour that features some pretty well-known bands, like “OneRepublic” and “Dashboard Confessional.”
Ice up the beers, because the Bud Light Backyard Tour is coming through 🍻
RSVP and enter for a chance to win tickets, it’s that easy: https://t.co/2p3jCuYiyR pic.twitter.com/ZXDiVTNNJx
— Bud Light (@budlight) July 13, 2023
To be fair, it was only a harmless tweet with a brief advertising statement and a basic graphic.
However, based only on the comments to that tweet, one would assume that Bud Light had once more fallen into Mulvaney’s bed.
Some tweets just replied “No” to the “RSVP” request, which was a succinct yet effective reaction.
Other tweets were a bit more vitriolic:
RIP all those bands. 🪦☠️⚰️
— kroot (@dakroot) July 13, 2023
RIP all those bands,” one Twitter user commented.
One intrepid Twitter user suggested that Bud Light should probably just skip all of Texas for this “Backyard Tour.”
When you gonna fire CEO?
— WallStreetFools (@wall_fools) July 13, 2023
“When you gonna fire CEO?” another fed-up Twitter user commented.
One especially savage response to the tweet was to call it the “Backhole Tour” in a not-so-subtle allusion to the alleged link between the LGBT lobby and anal intercourse.
Does the struggling beer brand still have any support if the figures are terrible and public opinion is even worse? possibly among the biggest stores in the nation?
No, it seems even the ubiquitous Costco may be leaving the Bud Light game sooner rather than later.
All of this is to argue that, despite the writer’s dislike of the phrase “Go Woke, Go Broke” (which is insultingly reductive), there might not be a better way to sum up Bud Light’s ongoing predicament.
Americans are so over being told that up is down, green is red, and that boys may become females with just a monthly subscription to medications and highly experimental operations that they are beyond sick and weary of hearing it.
Americans are, in fact, sick and tired of it, but they’re finally doing something about it today, as seen by the fact that Bud Light cannot even promote a musical tour without receiving scathing social media comments.
