Another major company run by leftist idiots, this time Dreyers Grand Ice Cream, has decided to change the name of one of its iconic brands because some moron decided the name is “racially tinged”
Eskimo Pies are soon to be a thing of the past because somehow calling an ice-cold treat an “Eskimo Pie” is now racist.
Via the New York Post:
The maker of Eskimo Pies will change the 99-year-old brand name of the ice cream treat, the company said Friday — becoming the latest organization to overhaul the marketing of a product with a racially tinged moniker in recent weeks.
The owner of the Eskimo Pie, Dreyer’s Grand Ice Cream, said in a statement they had been considering renaming the chocolate-covered ice cream bar and popsicle for some time.
“We are committed to being a part of the solution on racial equality, and recognize the term is derogatory,” the company’s head of marketing said in a statement.
“This move is part of a larger review to ensure our company and brands reflect our people values,” the company added.
Along with the name change, the company will alter the treat’s marketing scheme, which traditionally featured a young boy dressed as an Eskimo in a snowy environment.
This is stupid on so many levels.