A test is being conducted in the Boston area using a vending machine to sell Big Macs. You can buy a Big Mac Jr, a traditional Big Mac or a Grand Mac. During the short test period the sandwiches are free.
Machines like this are being used to combat the “Fight for Fifteen”. Fast food joints do not have the luxury of raising prices 20% to cover the higher wages.
Wendy’s, another popular fast-food establishment, announced plans in May to start installing self-serving kiosks at some of its over 6,000 locations later in the year. The chain is replacing cashiers and other low-skilled jobs with computers and automated machines because, as Wendy’s president Todd Penegor told Investor’s Business Daily, it has to compensate for wage hikes.
McDonald’s Europe president Steve Easterbrook announced in 2011 that the fast-food restaurant was planning on “hiring” 7,000 touch-screen cashiers to be installed across the continent, according to CNET and the Financial Times. Easterbrook said it would make transactions more efficient — namely lowering the average interaction three to four seconds each.