NBC saw hiring Megyn Kelly as a way to drain viewers from Fox News, while at the same time bolstering their numbers. That plan is looking rather peaked today. They especially wanted her viewers in the 25-54 demographic which allows for higher advertising fees.
At the time it did look like a good decision but today it looks similar to Custer’s attack plan for the Little Big Horn. Not only has Tucker Carlson held on to Kelly’s 25-54 viewers, he has raised the number of that demographic by a whopping 95%. That calls into question just how many viewers are going to follow her to NBC in September.
Kelly herself should be having second thoughts. Instead of being the new star at NBC, she could end up being the new Katie Couric.
“Carlson has averaged 775,000 viewers per night in the category (25-54), while Kelly averaged 398,000 during the same time period, Jan. 11–22,” The Hill reported.
This is potential worrying news for NBC. They brought on Kelly hoping that many of her viewers would follow her over to NBC and bolster their flailing ratings.
Kelly is supposed to host a daytime program for NBC as well as a Sunday night news segment. Reportedly, Kelly was set to begin in September.
It appears that very few Fox News viewers actually miss Kelly, which makes you wonder just how bad her ratings will be in September on her new network.
Accuracy in Media noted that on Carlson’s prime-time debut, he got more viewers than MSNBC’s “The Rachel Maddow Show” and a special CNN town hall with Bernie Sanders — combined.
For the days of Jan. 11-22, Fox News was the No. 1 watched cable network, Deadline reported. Whoever was responsible for picking Carlson should probably get some sort of medal.
Fox dodged a 25 million dollar bullet.