It did not come as a shock to anyone that CNN has been crashing and burning for a very long time. For years, they peddled fake news and called average Americans “white supremacists” for supporting Donald Trump.
Their audience began to dwindle quickly and that is when the big executives knew that something needed to change. That is when the big bosses came up with the idea to create CNN+, a streaming service that people would purchase, and guess what happened?
NO ONE WANTS IT!
Is anyone truly surprised by that?
As I said before, no one wanted to watch their FREE channel and they honestly thought people would purchase a subscription to watch it?
Which means there will be massive job cuts.
Axios is reporting that investment and projections for CNN+ are expected to be cut dramatically in response to a low adoption rate, two sources tell Axios.
By the numbers: The news giant was initially planning to invest around $1 billion in the service over the next four years.
Hundreds of millions of dollars are expected to be cut from that original investment total.
To date, around $300 million has been spent on the subscription service, which includes a sizable marketing investment.
The new company’s leadership team still has yet to decide the ultimate fate of CNN+. CNN’s new boss, Chris Licht, will start May 1.
THEY… THOUGHT… PEOPLE… WOULD… PAY… FOR… CNN https://t.co/fzZr3j8Ony
— Greg Price (@greg_price11) April 12, 2022
You can’t take the same untrusted, unlikeable “talent” that’s been accused of peddling fake news for years and place them on a “streaming” service and expect people who wouldn’t watch for free, to pay to watch.
It makes no sense.
And adding one smarmy guy from Fox News (Chris Wallace), who most loyal CNN viewers wrongly think is a “Republican bad guy,” isn’t going to boost your broken brand.
Also, there aren’t enough Fox viewers who “love” Chris Wallace and are willing to follow him to CNN to make a dent in their subscriptions. I’d be shocked if there were 5 of those people on planet earth.
If CNN wants to gain back viewers, they need to get rid of about 90 percent of its current so-called “talent” and get really humble with the American people – apologize for partisanship, and running fake stories, and promise to do better.
Until they do that, no new ventures will succeed.
