Does this ad get it or what?
Kia earned a lot of praise on social media for an ad that ran during NBC’s Sunday Night Football.
The spot took a shot at “participation trophies,” showing a dad ripping off the tag and writing in “CHAMPS.”
The dad wonders why his son’s team got a “participation” trophy even though they were undefeated.
Watch here:
https://youtu.be/v-gwjJ_NXKU
