• April 15, 2024

This New Kia Ad Demonstrates Perfectly How Families Feel About “Participation”

Does this ad get it or what?

Kia earned a lot of praise on social media for an ad that ran during NBC’s Sunday Night Football.

The spot took a shot at “participation trophies,” showing a dad ripping off the tag and writing in “CHAMPS.”

The dad wonders why his son’s team got a “participation” trophy even though they were undefeated.

Watch here:

https://youtu.be/v-gwjJ_NXKU

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