So you think the impact of Colin Kaepernick on the NFL’s ratings is the only place the push back is? Think again, it is also happening in the main stream. Viewers all over are turning away from the Big Networks. This also reflects the fact that many have had enough of the progressives approach to how we live, think and view television.
The decline reflects a broader audience trend shifting away from The Big 5 as original programs proliferate on cable and streaming networks. Another factor: This year’s intensely dramatic presidential election has been fascinating is possibly drawing attention away from entertainment products, especially since even prime-time NFL games – which are usually bulletproof in the ratings – have also dropped notably compared to last year.
The good news for broadcasters is the Big 4 networks all have one show they can point to as doing at least solidly well. The downside is that only This Is Us has, week-to-week, looked like a legitimate breakout. Everything else is faring somewhere between solid and tire fire. The CW is having a particularly rough fall, with its two new shows, Frequency and No Tomorrow, both struggling. I personally see this as a good thing, especially for Donald Trump. This is why the all out assault is upon him. He will weather it and the silent majority will carry him, unless the corrupt Hillary machine steals it. What do you think?