What’s in a name? Well, apparently a lot, when ever you change your sex, you are probably gonna want to change your name. Now that Bruce Jenner is out of the closet, he has adopted a new name to go by as well.

Since the news came out that Jenner was divorcing and changing his identity, there was little mention of a name change, but now the word is out. He has chosen a name to go along with his new identity.

Bruce will now be known as Belinda. Stirring Daily reports its form of the name of his first wife, Linda. Whether or not Kris has an issue with Bruce’s new name being so closely resembling that of a previous wife, is not clear. And while his sex and name are changing, his initials remain the same, so the monograms are safe.

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