Travis Tritt, a country music star, is leaving Bud Light in the dust.
His declaration came amid a growing backlash against Anheuser-Busch InBev for its collaboration with transgender TikTok personality Dylan Mulvaney.
As part of its NCAA basketball tournament marketing, the firm chose to engage Mulvaney to pitch its Bud Light, putting his happy face on a can as part of a sweepstakes promotion.
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Despite customer outrage, including calls for a boycott, Anheuser-Busch – a once-iconic family of American brands now owned by a Belgian global conglomerate — stood by Mulvaney.
“I will be deleting all Anheuser-Busch products from my tour hospitality rider,” Tritt said Wednesday on Twitter. “I know many other artists who are doing the same.”
I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same.
— Travis Tritt (@TravisTritt) April 5, 2023
According to NBC News, the corporation “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across multiple demographics.”
I don’t drink, but occasionally have beer in my house to serve to guests, but I will no longer have any bud light or Budweiser corporation owned beers in my house. This has gone too far. pic.twitter.com/FML65F8dRW
— Noah B. (@tundrafan76) April 1, 2023
Tritt said he was not alone in cutting ties with its products.
“Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear,” he wrote.
Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear. https://t.co/YgjO9P03tR
— Travis Tritt (@TravisTritt) April 6, 2023
“In full disclosure, I was on a tour sponsored by Budweiser in the 90’s,” Tritt said. “That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.”
In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. That was when Anheuser-Busch was American owned. A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. Such a shame.
— Travis Tritt (@TravisTritt) April 6, 2023
Anheuser-Busch controls a slew of beer brands, including Budweiser, Busch, Michelob Ultra, Natural Light, Shocktop, Stella Artois, and even a slew of “craft” brewers, as Tritt pointed out.
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The country singer didn’t stop there, advising fans to “take note” of American whiskey maker Jack Daniels’ acceptance of drag queens.
All the @JackDaniels_US drinkers should take note. pic.twitter.com/W0d9lMoSxq
— Travis Tritt (@TravisTritt) April 6, 2023
Kid Rock joined Tritt in mocking Anheuser-Busch, tweeting a video of himself shooting a stack of Bud Light products.
— KidRock (@KidRock) April 4, 2023
“Grandpa’s feeling a little frisky today,” he said in the video.
According to the Daily Mail in the United Kingdom, Gareth Boyd, marketing and public relations director at Forte Analytica, trying to reach a new audience is one thing, but the Bud Light strategy with Mulvaney is “not the right way to go about it.”
“I really cannot understand their approach for this because their core audience just cannot relate,” he said.
“Cutting your core audience in the hope you can draw a completely new audience in, who haven’t been exposed before, doesn’t make sense,” Boyd said.
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