After Academy Sports decided to pull rifles from it’s display just days after the Orlando attack, one of the largest AR-15 manufacturers is now pulling their guns out of the store due to this decision. Daniel Defense will no longer do business with Academy Sports.
According to SoldierSystems.net,
Daniel Defense Terminates Relationship with Academy Sports
Black Creek, GA- June 16, 2016. Daniel Defense—engineer and manufacture of the world’s finest firearms, precision rail systems, and accessories— Has announced it will no longer sell firearms to Academy Sports due to their decision to remove MSR’s from their website and in-store displays.Letter to all Daniel Defense Distributors:
“As you know we take our partnership with our stocking retailers very seriously. We are committed to serving and supplying them at the highest level and expect our retailers to have that same level of commitment to our brand and our industry. Unfortunately, Academy Sports has made a corporate decision, in the wake of the recent terrorist attack, to remove all MSRs from their website and in-store displays. Academy Sports has communicated that they intend to continue to sell the MSR category of firearms without displaying or advertising them publicly. As a prominent MSR brand, Daniel Defense cannot support decisions that are completely contrary to the values of our company and industry. Therefore, as of today, June 16th, I request that you place Academy Sports on a Do Not Sell list for all Daniel Defense products and terminate any shipments to their stores or distribution centers. It is unfortunate that we have to make this decision, but it is clearly the right thing to do for our brand, our industry and our constitutional right. Thank you for your support.”
Bill Robinson, VP of Sales
“Academy’s decision clearly segregates firearms by their appearance, which sends a dangerous message to our politicians that it’s acceptable to do so. We as an industry must stand and fight, together.”
Marty Daniel, President and CEO
Did Academy Sports make this decision based on peer pressure or is there another reason? Since the Orlando attack, gun and ammo sales have skyrocketed. People are realizing what is happening and are getting their hands on as much artillery as they can. What do you make of this situation?