Adidas RFID tracking could be used to spy on clothes’ owners

Picture shows the official FIFA football World Cup jersey in the innovation test center of the German sports goods company Adidas (AFP Photo / Christof Stache)
Picture shows the official FIFA football World Cup jersey in the innovation test center of the German sports goods company Adidas (AFP Photo / Christof Stache)

Adidas has sewn RFID tags into national football team’s jerseys, raising concerns from human rights organizations, claiming that such clothes could be easily turned into tracking devices revealing a person’s location, Deutsche Welle reports.

The sportswear maker insists it is not going to track football fans using RFID tags, and has said customers can dispose of the tag if they don’t want to wear it, yet digital privacy experts point out that tags implanted in clothes hold great surveillance potential.

About half a year ago Adidas started an experiment of implanting permanent RFID tags into German national team soccer jerseys, which are being sold like hot potatoes after the German team won the FIFA World Cup.

The questionable practice was reported by Germany’s “digitalcourage” Internet freedom group, and was confirmed by Adidas.

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