Before I get started I must say congratulations to Colin Kaepernick and Black Lives Matter clowns for what they have done to the NFL.
As the 2016/2017 National Football season winds down, people continue to check in to see just how the League’s rating are holding up, or not holding up, as it were.
Things are bad and it could be just the tip of the iceberg for the once dominant NFL.
The NFL’s TV ratings have fallen in nearly every demographic, and across all regions thus far for the 2016/2017 season, a report finds. The ratings crash coincides with a season of Black Lives Matter protests against the United States during the playing of the national anthem, made ubiquitous by San Francisco 49ers quarterback Colin Kaepernick.
Wild-card playoff games are underway and the League is not seeing any boost in ratings whatsoever. Neilson ratings are down on an average of eight percent across the four broadcast networks when compared to 2015. As winter set in, we expected ratings to do well as people normally spend more time indoors. Ratings continued to drop. In fact, the precipitous fall is worse than declines from 2013 and 2014.
Some say the ratings drop is due to the 2016 Presidential Election. Awful Announcing stated, “2016 was down 5% versus 2012,” the site noted. “The season was also down from the peak 2013 by 10% among all viewers, including a whopping 20% among that trouble demo of Adults 18-34.”
Ratings are down in multiple demographics, but perhaps the most telling, and frightening, loss is that among men, especially white men.
“[T]he alarms truly sounded for the NFL and its business partners because of their remarkably sharp declines with men,” the site says. “Among all male viewers, the league lost 9% versus a year ago with the average broadcast being watched by 11.07 million men versus 12.21 million in 2015.”
While men generally checked out in astonishing numbers, white men led the pack.
“Among all white men, the average broadcast seen just over one million fewer viewers, an 11% fall to 8.3 million in 2016 (9.3 million a year ago),” the review said. The loss of 1.14 million men in one season is staggering.
In a competitive market, with other sports, like the UFC on the rise, the NFL has cause to be concerned.
Will they do anything about Colin Kaepernic and others who are like him? Not likely, and ratings will continue to suffer unless they do.