For many women, the struggle is real. Especially for the “fuller” sized women, finding a bra that doesn’t kill you is quite the task. Unfortunately, many designers in this industry are men who have NO idea of what a woman really needs. Sure we love lace, satin and things that look sexy. But we also want and need FUNCTIONAL. PrimaDonna set out to learn those needs in order to offer a superior product to their customers.

While a little unconventional, PrimaDonna made their male employees all carry around weights that simulated “big boobs”. I personally think it is a great idea. What better way to learn about your customers than putting yourself in their shoes? The result? an amazingly funny video.

Take a look at the video below.