Plus-sized model Ashley Graham is making history by posing in Sports Illustrated’s annual swimsuit issue.
Graham stars in the first ever ad to feature a plus-size model in the pages of the highly anticipated issue. This means that along with the usual models — Benhati Prinsloo, Chrissy Teigen, Heidi Klum, Adirana Lima, to name a few — a curvier woman rocking a string bikini will be in the same pages.
“I know my curves are sexy and I want everyone else to know that theirs are too. There is no reason to hide and every reason to flaunt,” Graham says in a statement.
The ad is part of a new Swimsuits for All campaign, #CurvesinBikinis, that aims to help celebrate the beginnings of the “Curvy Girl Era” and to help women feel confident and sexy in any swimsuit.
“The world is ready for more curves in bikinis,” Graham says of the campaign.
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