Holy Cow….Bud Light Is Practically Paying People To Buy Their Beer….
In the wake of a disastrous political stunt, a once-thriving beer empire is now resorting to practically giving away its product, showcasing the steep cost of misdirected woke marketing.
Anheuser-Busch, the once-respected beer titan, continues to grapple with the repercussions of their misguided Bud Light marketing stunt that featured transgender influencer Dylan Mulvaney. In a pitiful attempt to veil their sagging sales, the beer company is practically handing out Bud Light free of charge. This marketing debacle serves as a cautionary tale against the dangers of succumbing to the demands of the woke mob.
Despite Anheuser-Busch’s CEO denouncing the Dylan Mulvaney collaboration as “not a campaign,” and the dismissal of the VP of Marketing who orchestrated the ill-conceived scheme, Bud Light’s sales persistently slump. It seems the company is learning the hard way that pandering to the far-left doesn’t pay off in the beer market.
Dylan Mulvaney has become the new brand ambassador for Bud Light. 🍺
The beer brand even made a special edition Dylan Mulvaney Can 🥤celebrating his 365 days of girlhood.
(This is not April Fools, it’s actually real)
🍺🍻🍺😒🍻🍺🍻 #dylanmulvaney #trans #transgender pic.twitter.com/xuu87WxrvZ
— Oli London (@OliLondonTV) April 1, 2023
Attempting to salvage the situation, an Anheuser-Busch representative downplayed their association with Mulvaney. They claimed, “Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public.” A token effort at best to placate the disillusioned beer-loving public.
Now, in full-blown damage control mode, Anheuser-Busch appears to be scrambling to save face by offering steep discounts on their flagging products.
A viral image of a rebate offer plastered onto unsold Bud Light cases reveals the company’s desperation. The company is essentially giving away its beer, offering a $20 rebate on Bud Light cases priced at a mere $19.98.
Author Ashley St. Clair humorously commented on the desperate discount strategy, quipping, “The Bud Light marketing team must still be all women if they think a coupon will get a man’s attention.” A sentiment that rings true when marketing to an audience more interested in taste than political correctness.
Podcaster Tim Pool joined the ridicule, jesting about the company’s self-defeating rebate offer. “20 bucks for a case of beer that gives you 20 bucks back?” Pool mused. “Bud Light is GIVING AWAY their beer probably in a desperate bid to make sales look like they are returning.”
20 bucks for a case of beer that gives you 20 bucks back?
Bud light is GIVING AWAY Their beer probably in a desperate bid to make sales look like they are returning https://t.co/QXmRpQnL0Q
— Tim Pool (@Timcast) May 15, 2023
Images of similar offers from local stores have made their rounds on social media. One Twitter user shared a screenshot of an online deal from Meijer, offering a $15 rebate on a 24-pack of Bud Light or Budweiser. With the discounted price of $18.49, customers are essentially getting these packs for a laughable $3.49.
In the wake of the Dylan Mulvaney partnership fallout, Bud Light has registered net losses for five consecutive weeks. This misguided woke campaign has proven costly for the company’s reputation and their bottom line.
At Meijer Stores in Michigan today: $15 rebate. 24 cans for $3.49. Things are not going well for @budlight. pic.twitter.com/ELvNjlTNGC
— MarciJoy (@msmarcijoy) May 16, 2023
In the first week of May alone, sales plummeted by 23.6%. The misjudged alliance with the divisive Mulvaney has so far cost Anheuser-Busch a staggering $5 billion. Clearly, pandering to a narrow demographic while neglecting their traditional customer base was a poor business decision, underscoring the detrimental effects of companies bowing to the demands of woke culture.
Source: 100percentfedup, Trendingpoliticsnews