Kellogg’s may have a bit of a problem after a video was discovered of a secret ingredient being added to their cereal. The cereal appears ready to be boxed, when an employee comes out and adds the final ingredient. Not only do I not like the secret ingredient but I’m not too crazy about the delivery system either.
Kellogg’s did not approve of the added ingredient and has issued a statement about their resolve to never add it again:
Kellogg takes this situation very seriously and we were shocked and deeply disappointed by this video that we just learned of today. We immediately alerted law enforcement authorities and regulators. A criminal investigation is underway as well as a thorough internal investigation. Our investigation revealed that the video was recorded at our Memphis, TN facility, in 2014. We have confirmed that products that could have been potentially affected were Rice Krispies Treats, Rice Krispies Treats cereal and puffed rice cake products, all of which would be past expiration date.Food quality is of the utmost importance to Kellogg Company. We are outraged by this completely unacceptable situation, and we will work closely with authorities to prosecute to the full extent of the law.
What was this secret ingredient? Pee. A worker was up on the catwalk and urinated all over the cereal as seen in this video: