Retail giant Target is under fire from conservatives groups for welcoming transgender customers into the restrooms and fitting rooms that corresponds with their gender identity.
The American Family Association is calling on consumers to ban the retailer over its transgender bathroom policy and has gathered 933,237 signatures on a petition calling for a boycott of the superstore.
While the bathroom hoopla causes a media frenzy (especially with the heated battle over North Carolina’s transgender law currently underway), liberal pundits claim the boycott will have no effect on Target’s financial results.
On Wednesday’s CBS This Morning, while co-host Gayle King noted that “a petition against the retail giant Target is gaining a lot of momentum” over the company’s transgender bathroom policy, financial contributor Mellody Hobson dismissed the protest: “You know, it’s very hard for these kind of boycotts to work. We haven’t seen real success since the civil rights era in the 1960s.”
Fellow co-host Norah O’Donnell wondered: “What are the risks and rewards for companies when they take a stance on a social issue?” Hobson only saw risk for businesses taking “exclusive” stands “on the wrong side of history”: “Well, certainly history does show being inclusive is more successful than being exclusive. The big risk is you take a stand, and you’re on the wrong side of history. That you get it wrong, and that damages your brand.”
CBS is not a model of unbiased journalism when it comes to the liberal agenda. It’s just another propaganda outlet of the Democrat party.
When a million people sign a petition and will no longer shop there, we’ll see how it really effects the numbers.
Boycotts worked against Macy’s last year. They lost customers, revenue, and had to close countless stores.
Companies need to stay out of politics, or suffer the consequences.